Cotton - Candy Fudge Product

The Cotton Candy Fudge project is a product i created that does not exist in real life, however people make it at home. The Cotton Candy Fudge project not only boasts an exceptional product but also an array of captivating marketing materials designed to engage and entice potential customers.

Starting with the new Lemon flavor, I created an animated post, flyer, Facebook ad, and an email ad. These digital assets showcase the refreshing tang of lemon through vibrant visuals and clever animations, capturing the essence of the flavor and generating excitement among the audience.

Expanding my marketing reach, I designed billboards and press ads that feature the visually stunning and irresistible Cotton Candy Fudge. These larger-than-life advertisements strategically placed in high-traffic areas grab the attention of passersby, leaving an indelible impression.

To enhance in-store visibility and promotion, I crafted promotional items and stands for the product. The stand, accompanied by a wobbler and dangler, serves as a captivating display that draws customers' attention and communicates key product information. Additionally, a shelf talker highlights the unique qualities and flavors of Cotton Candy Fudge, enticing shoppers to explore this delectable treat.

Recognizing the importance of providing sampling options, I ingeniously designed a sampling package. This package offers two options for potential customers to experience the flavors. The first option includes a small candy, allowing individuals to taste the product before committing to a purchase. The second option replicates the product's cup design but in a smaller size, providing a visual representation of the product while allowing people to savor the taste firsthand.

Taking into consideration the structural requirements of the product, I opted for an ice cream cup design. The cup's sturdy cardboard material ensures durability, while its inclusion of a small spoon addresses the need for convenience. This design choice allows customers to easily enjoy the Cotton Candy Fudge straight from the refrigerator, providing a delightful and hassle-free experience.

For the visual representation of the project, I employed a recurring concept centered around a woman with curly hair, symbolizing the ethereal nature of cotton candy. However, I modified her appearance, accessories, and t-shirt to differentiate each flavor. This artistic adaptation visually communicates the essence of each flavor, creating a unique and identifiable brand identity for Cotton Candy Fudge.

Color played a vital role in the visual presentation of your project. For the Cherry flavor, I utilized pink and fuchsia shades, evoking a sense of vibrancy and playfulness. The Blueberry flavor is characterized by light and dark shades of blue, representing its refreshing and cool qualities. The Grape flavor embodies elegance and mystery with its light and dark shades of purple. Finally, the Lemon flavor showcases a range of yellow shades, capturing the zest and freshness associated with this tangy fruit.

In addition to the creative design elements, I conducted thorough market research for the project, compiling a 14-page document that includes competitor analysis and a detailed design approach. This research demonstrates my commitment to understanding the market landscape and informs the strategic decisions made throughout the project.